Social Media Usage Amongst FTSE 100 Companies: Company Profile – International power

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

We will look at global electricity generators International Power (IPR.L) in this article .

FTSE 100 Company RSS Podcast Blog Online Video Audio Social Networking
International Power Yes Yes No Yes Yes Yes




The Case for Open Source in Enterprise aka What I Learnt at WordCamp UK 2009

Chi-chi meets Matt Mullenweg founder of WordPress at WordCamp UK

Matt Mullenweg, WordPress co-founder & Chi-chi, WordCamp UK 2009

After two frenetic days at Arts Council England’s Art of Digital London event in Sadler’s Wells which I liveblogged as part of the AmbITion content team, I was in welcoming Wales for WordCamp UK 2009.



An Evening With Fred Wilson, a New York VC visiting Leeds England

PiratesOfSiliconValleyDVDI was privileged to meet Fred Wilson, prolific blogger and pioneering Internet investor on Friday evening at the Evening with Fred Wilson event at Leeds Metropolitan university’s Old Broadcasting House.

Organised by uber-connected Leeds entrepreneur Imran Ali, the evening took the form of an informal presentation and interactive Q&A session with the co-founder of Union Square Ventures, the New York based venture capital firm behind web services like delicious, Feedburner, Etsy, Disqus and Twitter.

Delicious was sold to Yahoo in 2005 whilst Google bought Feedburner last year.



Social Media Usage Amongst FTSE 100 Companies – Real And Imagined

Google Rankings for FTSE 100 companiesSo I’m putting together that long promised post updating my study on social media usage amongst FTSE 100 companies.

This post will see me cover 5 more companies, moving the total covered in our table so far from 15 to 20 companies.  This time I will be reviewing BHP Billiton, BP, B Sky B Group, BT Group and Cadbury.

The reason it takes so long is that it is actually 6 blog posts in one.



Google-YouTube Content Partnerships Gaining Traction

Simon FullerThe Guardian’s recent reports on talks between Simon Fuller (creator of Pop Idol and the Spice Girls and manager to David Beckham) and Google on a project set to “change television in much the way iTunes changed the way music is disseminated” has sparked considerable debate across the blogosphere.

Well, about time, I say.

YouTube has been quietly acquiring professional TV content in the UK with 9.4 million UK YouTube users now able to watch clips from terrestrial TV shows like The X-Factor UK and The Album Chart Show alongside BBC favourites like ‘Have I Got News For You’ and Dragons’ Den.

A recent report by web statistics firm, Nielsen Online, revealed that YouTube users in the UK spent nearly half a billion minutes on the site between September 2006 and September 2007, five times the time spent on the websites of the UK’s main 3 terrestrial broadcasters (BBC, ITV and Channel 4) combined. See our earlier coverage on the Nielsen Online report.



YouTube Raises File Limit to 1GB


With the recent announcement of a new multi-file uploader and new file limits of 1GB, YouTube is steadily moving towards becoming the video distribution platform of choice for content owners looking to build a global audience for their content and monetise that audience…

I know, I’ve seen YouTube’s InVideo ads in the UK. Yes, they are coming.

And they look pretty good, actually. The example I saw was much better quality than the video it was embedded in.



OpenSocial = OpenWeb Platform?

Facebook’s stratospheric growth since Mark Zuckerberg’s launch of the F8 platform in May has shown the potential of social networks as development platforms.

Google’s launch of OpenSocial early this week proves that the big guns are watching this space very closely indeed.

What happened to the web as a platform? Where is all this leading?



InVideo Ads: A First Step Towards Monetising Online Video

Google’s launch of YouTube InVideo Ads in August is being heralded as the legitimisation of online video advertising.

At the very least, it is a first step towards monetising the vast online video distribution platform that is YouTube.



Real Fresh TV: The Story So Far

I started Real Fresh TV in October 2005 after hearing that one of the first companies to make a video podcast available on iTunes received a million downloads in 24 hours.

To me it signalled the start of consumer awareness of today’s ‘on-demand culture’, of content delivered to anyone who wanted it anywhere on-demand, of entertainment delivered on my terms rather than on a broadcaster’s schedule.

From then onwards working in and excelling in this space became an obsession.



A Fresh Beginning… and Facebook is worth $15bn and you know it.

So the Real Fresh TV site is pretty much ready now to be unveiled now. Look out for our public launch some time next week. Till then we’ll be polishing the silverware and crafting incise commentary. Look out for more blog posts…

We’ve tweaked and tweaked and even changed web host to bring you a much improved site at And we are rightly proud of how good it looks.

Sincere apologies to all who got the dreaded Internal Server Error 500 page on visiting the site over the last few days. Hopefully, that’s all behind us now.

For all those yearning for the big video player that used to live on the home page, have no fear, you’ll still be able to watch our groovy content here. Check out the ‘Watch’ Page…

You’ll shortly be able to leave comments after videos, finally. The Video Upload page will also be up soon. More video changes on the way…

You will also be able to vote in polls and suchlike. Get involved. Tell us what you think.

Over the next few days I will be sharing why we’ve re-launched and where we are up to with our multi-platform content distribution plans.

It’s all very exciting!

In breaking news, Microsoft has out bid Google to buy a stake in Facebook.

Initial reaction at Real Fresh HQ:

Poor Google.

Oh well. In the words of Aristotle:
“One swallow does not make a summer…”

Microsoft set out to prove that it has a strategy for catching up with Google in the online advertising wars and has proven this by spending more than Google was prepared to spend on Facebook. (more…)