Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

So I’m putting together that long promised post updating my study on social media usage amongst FTSE 100 companies.

This post will see me cover 5 more companies, moving the total covered in our table so far from 15 to 20 companies.  This time I will be reviewing BHP Billiton, BP, B Sky B Group, BT Group and Cadbury.

The reason it takes so long is that it is actually 6 blog posts in one.

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This study of social media usage amongst FTSE 100 companies is the first of its kind and will hopefully form a benchmark for assessing the impact of the digital revolution on online marketing and consumer engagement in the UK.

According to the Guardian.co.uk Business Glossary:

“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Over time, the table below will grow to include information about all 100+ companies in the FTSE 100 index, providing an at-a-glance look at how well these multinational corporations are engaging the UK’s digitally savvy consumer.  Initially devised and written by company founder, Chi-chi Ekweozor, the study is now maintained by Ross Enston, Abid Ramtoola and Dan Crabtree.

Click on the company name to read a detailed analysis of its usage of social media.

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