75% of UK Facebook Users Would Not Purchase a Product or Service from a Brand’s Profile page
Posted on 07. Oct, 2008 by Chi-chi Ekweozor in Engagement Marketing, Social Media Strategies
That was one of the findings of a fascinating report on Social Network Marketing in the UK sent to me by the author, Tom Chapman of www.socialnetworkmarketinguk.com.
According to the report, UK MySpace users are even less likely to purchase a product or service from a brand’s profile page: 79% of UK MySpace respondents state they would not purchase a product or service from a brand via their profile page.
A Glimpse Into The Future
Posted on 11. Sep, 2008 by Chi-chi Ekweozor in Trends
A day later than expected, here’s the last in the 5 part series covering Sheffield’s impressive Melt 2008 Inspiration Session.
These are notes from my favourite talk at Melt, Tom Savigar of the Future Laboratory’s trend briefing covering consumer trends and insights for a number of industries.
Sheffield Melts Creativity – Melt 2008 Inspiration Session – Part 4
Posted on 09. Sep, 2008 by Chi-chi Ekweozor in Events, Inspired, Multi-Platform Content
This is part of my write-up on the inspiring Melt 2008 Inspiration Session in Sheffield last Thursday.
Here I cover the presentations by the Melt Awardees.
Sheffield Melts Creativity – Melt 2008 Inspiration Session – Part 3
Posted on 08. Sep, 2008 by Chi-chi Ekweozor in Events, Multi-Platform Content
Here is the rest of my write-up on the splendid Melt 2008 Inspiration Session in Sheffield last Thursday.
I made lots of notes and they are making their way onto the web as a 5 part blog series!
Sheffield Melts Creativity – Melt 2008 Inspiration Session – Part 1
Posted on 07. Sep, 2008 by Chi-chi Ekweozor in Inspired, Multi-Platform Content
I was in Sheffield for much of Thursday attending the rather excellent Melt 2008 Inspiration Session which celebrated the success of the Melt pilot programme.
b.TWEEN08 Conference Highlights – Day 2 – 20th June – Part 2
Posted on 25. Jun, 2008 by Chi-chi Ekweozor in Events, Inspired, Multi-Platform Content
As promised, here’s the follow up to my Day 2 highlights of the recently concluded b.TWEEN08 conference in Manchester. Here’s what happened on Day 1.
There have been a couple of neat write ups of the conference around the web not least Kaiser Kuo of Ogilvy China’s follow up post about his much discussed ‘Censorship, Culture and Chinese Netizens’ talk.
Kaiser’s talk appears to be everyone’s favourite from the conference: it’s even garnered a mention on Matt Locke, Commissioning Editor for Education & New Media at Channel 4’s blog.
