Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

This article is the fourth in a series of articles exploring the future of social advertising.

Click on the ‘Social Advertising’ tag to read earlier posts/articles.

The last post presented the notion of branded content as “the next big thing in social media” and put forward the proposition that brands are better off looking at engaging directly with consumers over branded content on the major social networking sites than creating standalone social media sites if they are promoting new products or services.

In this post, I expand on the potential pitfalls involved with engaging directly with consumers online using social advertising.

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This post is the next in our series covering the future of social advertising.

To read all previous posts, click on the ‘Social Advertising’ tag.

Three articles into our series on social advertising, I think it is worth clarifying a few terms.

Social Advertising is a term coined by Facebook to describe its recently launched Facebook Ads platform.

Much has been written about Facebook Ads of late including recent reports about potential privacy breaches by third party retail partners who can now use Facebook Beacon to publish information about a user’s online purchase directly into the user’s News Feed on Facebook.

This information can then propagate through the Facebook network through the News Feeds of the user’s friends. It is worth noting that the user’s online purchase is published to his/her trusted network of friends within Facebook and not directly on the internet.

Still, some might find this irksome, especially if they were unaware it was happening.

Change is always welcomed but often resisted.

We are at a cross roads with online advertising.

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This is the second post in a series looking at the future of social advertising.

To read all posts on the topic, click on the ‘Social Advertising’ tag.

The first post examined future trends in Social Advertising, postulating that going forward brand marketers would increasingly look to implementing social experiences offline around special interest groups which could then be promoted via ‘the social web’ using social media tools like blogs, online video and … Facebook groups.

This post examines the value exchange in the largely ‘free’ online environment of social media.

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