75% of UK Facebook Users Would Not Purchase a Product or Service from a Brand’s Profile page

Social Network Marketing in the UK report

That was one of the findings of a fascinating report on Social Network Marketing in the UK sent to me by the author, Tom Chapman of www.socialnetworkmarketinguk.com.

According to the report, UK MySpace users are even less likely to purchase a product or service from a brand’s profile page: 79% of UK MySpace respondents state they would not purchase a product or service from a brand via their profile page.

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A Glimpse Into The Future

Melt Purple Logo A day later than expected, here’s the last in the 5 part series covering Sheffield’s impressive Melt 2008 Inspiration Session.

These are notes from my favourite talk at Melt, Tom Savigar of the Future Laboratory’s trend briefing covering consumer trends and insights for a number of industries.

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Sheffield Melts Creativity – Melt 2008 Inspiration Session – Part 4

Melt Green LogoThis is part of my write-up on the inspiring Melt 2008 Inspiration Session in Sheffield last Thursday.

Here I cover the presentations by the Melt Awardees.

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Sheffield Melts Creativity – Melt 2008 Inspiration Session – Part 3

Melt Blowtorch

Here is the rest of my write-up on the splendid Melt 2008 Inspiration Session in Sheffield last Thursday.

I made lots of notes and they are making their way onto the web as a 5 part blog series!

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Sheffield Melts Creativity – Melt 2008 Inspiration Session – Part 2

Melt BlowtorchThis is a brief write-up of my notes from the rather inspiring Melt 2008 Inspiration Session, Part 2.  Here’s Part 1.

Here I serve up scribbles from Paula Le Dieu, director of Magic Lantern‘s talk.  Like Adam Gee, Paula has been on the Melt panel for a period of time, two years to be precise.

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Sheffield Melts Creativity – Melt 2008 Inspiration Session – Part 1

Melt LogoI was in Sheffield for much of Thursday attending the rather excellent Melt 2008 Inspiration Session which celebrated the success of the Melt pilot programme.

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b.TWEEN08 Conference Highlights – Day 2 – 20th June – Part 2

b.TWEEN08 Conference Highlights - Day 2 - Part 2As promised, here’s the follow up to my Day 2 highlights of the recently concluded b.TWEEN08 conference in Manchester.  Here’s what happened on Day 1.

There have been a couple of neat write ups of the conference around the web not least Kaiser Kuo of Ogilvy China’s follow up post about his much discussed ‘Censorship, Culture and Chinese Netizens’ talk.

Kaiser’s talk appears to be everyone’s favourite from the conference: it’s even garnered a mention on Matt Locke, Commissioning Editor for Education & New Media at Channel 4‘s blog.

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