This post is part of a series of articles exploring how to use social media to solve real life marketing problems facing marketers in the UK.
Each article is a response to a real-life question posed by a delegate at my masterclass at March’s Marketing Tech: Tailor Made conference in London. You can read every article in the series by clicking on the ‘Practical social media advice‘ tag.
The Real-Life Marketing Problem
“We distribute tickets for European Rail Tavel. It is difficult to depict customer experience as our products do not belong to us (the trains) and the experiences are so inconsistent.
We also have very restricted budgets so cannot afford digital media.
How to use Facebook or YouTube to get results?”
The Social Media Solution
It turns out that Virgin Trains provide a model answer! The UK train operating company has recently started producing a video podcast series titled ‘Our Man’s Video City Guides’.