Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

This post is part of a series of articles exploring how to use social media to solve real life marketing problems facing marketers in the UK.

Each article is a response to a real-life question posed by a delegate at my masterclass at March’s Marketing Tech: Tailor Made conference in London. You can read every article in the series by clicking on the ‘Practical social media advice‘ tag.

The Real-Life Marketing Problem

“We distribute tickets for European Rail Tavel. It is difficult to depict customer experience as our products do not belong to us (the trains) and the experiences are so inconsistent.

We also have very restricted budgets so cannot afford digital media.

How to use Facebook or YouTube to get results?”

The Social Media Solution

It turns out that Virgin Trains provide a model answer! The UK train operating company has recently started producing a video podcast series titled ‘Our Man’s Video City Guides’.

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This post is part of a series of articles exploring how to use social media to solve real life marketing problems facing marketers in the UK.

Each article is a response to a real-life question posed by a delegate at my masterclass at March’s Marketing Tech: Tailor Made conference in London. You can read every article in the series by clicking on the ‘Practical social media advice‘ tag.

The Real-Life Marketing Problem

“How do I engage consumers on social media if I have a less than engaging brand (say a loan or washing powder)?”

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As promised, I will shortly be posting some blog posts/articles answering real marketing questions posed by delegates during my Masterclass at March’s excellent Marketing Tech: Tailor Made conference in London.

These articles will be posted under the ‘Real-Life Practical Advice on Social Media for UK Marketers’ title and you can read every article in the series by clicking on the ‘Practical social media advice‘ tag.

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I thoroughly enjoyed presenting at the highly anticipated Marketing Tech conference in London’s Grange City Hotel on Monday.

It was fantastic to see how much interest there is in using social media and other emerging technologies in the ‘New Digital Mix’ by brands and companies in the UK despite recent reports suggesting otherwise.

From rubbing shoulders with the great and the good of advertising (Publicis, WCRS and more) to meeting marketing visionaries at Cadbury’s and 3M, the event was a fabulous barometer of the emerging digital mix in the UK and brilliantly well organised by the smart team at Haymarket to boot.

For those who couldn’t make it, you can see my presentation on SlideShare:

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