Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

This post is the second in a series assessing the return on investment (ROI) on a live social media marketing campaign for our client North Star Delicatessen.

We’re running a digital marketing campaign for the Manchester-based family run business which has been operating for eight years to promote its new Supper Club, a collaboration with two other independent businesses that sees local food lovers sitting down with the local butcher and fishmonger once a month to enjoy a gourmet meal made from the region’s finest produce.

The introductory post laid down the methodology we are following in this live case study which sets out how we help businesses achieve sustainable social media ROI.

This post is about the strategy behind the Supper Club marketing campaign. However, before we delve into campaign specifics, here is a reminder of the fundamentals:

Campaign Objective: To increase the conversion rate of leads-to-orders (more…)

There has been much discussion on social media marketing return on investment (ROI) of late.

Manchester, ever the hotbed of digital debate hosted a fiery contest on the topic at this month’s The Feed event which inspired this hardnosed assessment by Ian Pettigrew over at Kingfisher Coaching.

Ian’s argument, that ROI calculations should be grounded in the realities of the sum total benefits to an organisation chime with a recent report by the New York Times who have assessed the common myths businesses should consider before diving into social media.

With the average social media campaign costing up to $210,000 for bigger US brands, as reported by a May SocialTimes infographic, this debate is not going to go away.

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