Future of Social Advertising: Potential Pitfalls of Using Social Media
This article is the fourth in a series of articles exploring the future of social advertising.
Click on the ‘Social Advertising’ tag to read earlier posts/articles.
The last post presented the notion of branded content as “the next big thing in social media” and put forward the proposition that brands are better off looking at engaging directly with consumers over branded content on the major social networking sites than creating standalone social media sites if they are promoting new products or services.
In this post, I expand on the potential pitfalls involved with engaging directly with consumers online using social advertising.
