Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

I didn’t get a chance to blog this yesterday, got in late after attending and presenting at the extremely interesting QuickFire event at Manchester’s Circle Club.

QuickFire is the b.TWEEN conference‘s take on Pecha Kucha presentations and you can find out more info about them here. You can also watch the videos from all the events at b.TWEEN on their YouTube page. The webcast is here.

I’ll put my slides up on Slideshare over the weekend. Follow today’s (and yesterday’s) events on Twitter by tracking the #btween and #btween08 Twitter hash tags using summize.com. You can also check out a pretty impressive preview here at Conference 2.0.

Now onto the Day 1 highlights…    (You can also check out Day 2′s highlights)

(more…)

Last night I had the pleasure of hearing David Greene, Marketing and Circulation Director of leading UK paper, The Independent discuss the newspaper’s digital marketing strategy and its impact on the brand.

The event, organised by Manchester’s Creative Industry Development Service (CIDS), and chaired by Danny Meaney, Managing Director of nmp Ltd, took place in Manchester’s Museum of Science & Industry and also featured a presentation by Sean Singleton, Managing Director of Skive, creative digital agency for The Independent, Gillette, McDonalds, Reebok, BP, Motorola and quite a few others.

David’s talk was highly informative and provided an insight into the effect the digital revolution is having on press and other traditional forms of media in the UK.

(more…)