Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

A day later than expected, here’s the last in the 5 part series covering Sheffield’s impressive Melt 2008 Inspiration Session.

These are notes from my favourite talk at Melt, Tom Savigar of the Future Laboratory’s trend briefing covering consumer trends and insights for a number of industries.

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This is part of my write-up on the inspiring Melt 2008 Inspiration Session in Sheffield last Thursday.

Here I cover the presentations by the Melt Awardees.

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Here is the rest of my write-up on the splendid Melt 2008 Inspiration Session in Sheffield last Thursday.

I made lots of notes and they are making their way onto the web as a 5 part blog series!

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I recently come across a neat article by Julie Ruvolo of DivX’s Stage6 in which she analysed a selection of branded content campaigns by brands as varied as Apple, Toyota and Ecko.

The article seems to suggest that the key to great branded online video lies in blending the unconventional with the practical: a few of her examples involved collections of themed videos; she offered up Apple’s Mac vs PC TV ads which have translated very well online and Ecko’s maverick ‘stillfree.com’ video series.

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Mult-platform content is increasingly sought after.

But why?

This is a test blog post. Future blog posts will explore this issue in more detail.

Stay tuned…