Another momentous month has flown by.
Amongst a raft of new project developments for Real Fresh TV (more on this on the soon-to-be unveiled new website!), a number of significant developments have taken place in the burgeoning social media industry relating to charity fundraising I feel I most post about.
Here is installment number 3 in my notes from Channel 4’s 4Talent Inspiration Session on Online Communities at Birmingham’s first digital festival, Hello Digital.
This post features my notes from Ally Branley, Community Manager at Channel 4′s talk.
I’m sharing my notes from Channel 4’s 4Talent Inspiration Session on Online Communities at Birmingham’s first digital festival, Hello Digital.
Featuring illustrious speakers like:
it was an intensive series of talks and small group sessions aimed at helping web content creators and online community managers build, grow and manage successful online communities.
That was one of the findings of a fascinating report on Social Network Marketing in the UK sent to me by the author, Tom Chapman of www.socialnetworkmarketinguk.com.
According to the report, UK MySpace users are even less likely to purchase a product or service from a brand’s profile page: 79% of UK MySpace respondents state they would not purchase a product or service from a brand via their profile page.
A day later than expected, here’s the last in the 5 part series covering Sheffield’s impressive Melt 2008 Inspiration Session.
These are notes from my favourite talk at Melt, Tom Savigar of the Future Laboratory’s trend briefing covering consumer trends and insights for a number of industries.
This post is part of a series of articles exploring how to use social media to solve real life marketing problems facing marketers in the UK.
Each article is a response to a real-life question posed by a delegate at my masterclass at March’s Marketing Tech: Tailor Made conference in London. You can read every article in the series by clicking on the ‘Practical social media advice‘ tag.
The Real-Life Marketing Problem
“We distribute tickets for European Rail Tavel. It is difficult to depict customer experience as our products do not belong to us (the trains) and the experiences are so inconsistent.
We also have very restricted budgets so cannot afford digital media.
How to use Facebook or YouTube to get results?”
The Social Media Solution
It turns out that Virgin Trains provide a model answer! The UK train operating company has recently started producing a video podcast series titled ‘Our Man’s Video City Guides’.
Brendan Cooper, the friendly PR social media planner at global PR giant, Porter Novelli picked up on my introductory post about studying social media usage amongst FTSE 100 companies yesterday and opined that:
“It sounds like a serious undertaking”.
True.
My thinking is that as social media is still fairly new in the UK and no one has attempted this before, it won’t be too difficult.
This article is the fifth in a series of articles exploring the future of social advertising.
Click on the ‘Social Advertising’ tag to read earlier posts/articles.
The last post was about the potential pitfalls of using social media.
This is rather more lighthearted and much shorter than previous posts.
Inspired by comments made by Doug Morris, CEO of Universal Music Group in the December edition of Wired, I have turned to musing on the effects of ‘free music’ on the evolving social media landscape.
This article is the fourth in a series of articles exploring the future of social advertising.
Click on the ‘Social Advertising’ tag to read earlier posts/articles.
The last post presented the notion of branded content as “the next big thing in social media” and put forward the proposition that brands are better off looking at engaging directly with consumers over branded content on the major social networking sites than creating standalone social media sites if they are promoting new products or services.
In this post, I expand on the potential pitfalls involved with engaging directly with consumers online using social advertising.
This post is the next in our series covering the future of social advertising.
To read all previous posts, click on the ‘Social Advertising’ tag.
Three articles into our series on social advertising, I think it is worth clarifying a few terms.
Social Advertising is a term coined by Facebook to describe its recently launched Facebook Ads platform.
Much has been written about Facebook Ads of late including recent reports about potential privacy breaches by third party retail partners who can now use Facebook Beacon to publish information about a user’s online purchase directly into the user’s News Feed on Facebook.
This information can then propagate through the Facebook network through the News Feeds of the user’s friends. It is worth noting that the user’s online purchase is published to his/her trusted network of friends within Facebook and not directly on the internet.
Still, some might find this irksome, especially if they were unaware it was happening.
Change is always welcomed but often resisted.
We are at a cross roads with online advertising.
© 2012 Real Fresh TV | Specialists in Social Commerce and Social Media Marketing. All Rights Reserved.
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