Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

………………

Here’s how luxury cruise giant, Carnival (CCL.L) fared.

………………

(more…)

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

………………

Here’s how outsourcing and distribution conglomerate, Bunzl (BNZL.L) fared.

………………

(more…)

I’m putting together our first Social Media Starter course.

The idea is to provide a practical forum for people to learn how to get started in social media.

It’s a two hour interactive seminar/workshop, packed full of insights into creating and executing social media and content marketing campaigns that work on the web.

Keeping with the classroom theme, I’m deliberately keeping it small with attendance limited to only 20 places.

(more…)

Some pleasant surprises in this next instalment of the study on social media usage by FTSE 100 companies.

BSkyB Group, the media conglomerate, ticks all the boxes providing RSS feeds, comprehensive online video and social sharing facilities for content.

Its recent move to add more social networking functionality by launching a Sky Community feature on its digital media properties moves them several steps ahead of the other companies profiled.

(more…)

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

………………

Here’s how confectionary giant, Cadbury ADR (CBRY.L) fared.

………………

(more…)

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

………………

Here’s how global telecomms giant, BT (BT-A.L) stacked up.

………………

(more…)

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

………………

Here’s how media giant, BSkyB (BSY.L) stacked up.

………………

(more…)

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how petroleum giant, BP (BP.L) stacked up.

………………

(more…)

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how mining conglomerate, BHP Billiton (BLT.L) measured up.

………………

(more…)

After a rather lengthy hiatus, the study on social media usage by FTSE 100 companies is back!

In this five-company installment, the websites of corporate heavyweights like British American Tobacco, British Airways, BG Group, British Energy and British Land are reviewed on the level of consumer engagement they provide.

The FTSE 100 list this study is derived from can be found on Yahoo! Finance’s FTSE 100 page.

I have reviewed each company’s usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

Sadly to say, of the five corporations studied, only one showed inventive use of online video.

Top marks to British Land for their live video feeds from web cams strategically placed around their key construction developments.

(more…)