How Much Influence Do You Have?

Take our Social Media Influence Survey - Win all new iPod Touch

Social Media Managers are in increasing demand, as companies begin to realise the power of social media in enterprise.

In the social media world, Influence is everything.

To find out how much social media influence you have, take our survey.

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Video: Key Skills Required By Social Media Managers

After a prolonged silence on the blog we’re back!

Over coming weeks, the theme of this blog will be shifting somewhat as I focus on how Real Fresh TV helps companies achieve sustainable Social ROI.

Expect industry insights, case studies from companies we are working with and as we can find them, cold hard facts on how social media delivers sustainable value to businesses large and small.

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Get the Influence at UK’s first Social Media Manager training programme

Get the Influence at UK’s first Social Media Manager training programme

Digital training, development and research company, The White Room, is launching Influence, the UK’s first social media manager training programme, in Manchester.

The groundbreaking project has been created with joint partners, social media training and implementation consultancy, Real Fresh TV, in response to industry demand for marketers skilled in growing online influence through social media strategies.   Influence has already won the support of a number of regional heavyweights, including the North’s most successful independent PR agency, MC2.

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Social Media Usage Amongst FTSE 100 Companies – Company Profile – 3i Group

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:

“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

This is how international private equity investor firm 3i (III.L) stacked up.

FTSE 100 Company RSS Webcast Blog Online Video Audio Facebook, Twitter, etc
3i Yes No No No No Yes

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Social Media Usage Amongst FTSE 100 Companies – Company Profile – Hammerson Reit

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:

“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

In this article we will look at European real estate giants Hammerson Reit (HMSO.L).

FTSE 100 Company RSS Webcast Blog Online Video Audio Facebook, Twitter, etc
Hammerson Reit Yes Yes No Yes No Yes

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Social Media Usage Amongst FTSE 100 Companies – Company Profile – G4S

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:

“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here is the result for the security group G4S (GFS.L).

FTSE 100 Company RSS Webcast Blog Online Video Audio Facebook, Twitter, etc
G4S No No No Yes         Yes Yes Yes

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5 Questions Businesses Are Too Scared To Ask About Social Media Marketing

May Manchester Social Media Surgery, in progressThe funny things people say…

To mark the six month anniversary of the Manchester Social Media Surgery, I’ve compiled 5 great questions asked by attendees that highlight objections businesses have to using social media like blogs, Facebook, Twitter and LinkedIn for marketing.

Social Media Surgery events are free monthly events that help Manchester businesses embrace the social media revolution in order to grow and market their companies.

Each Manchester Social Media Surgery offers real life advice and case studies from an experienced panel of digital and social media marketers who discuss social media projects and issues presented by the audience.

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3 Key Points for Businesses considering using Facebook’s new Instant Personalisation features

Facebook CEO Mark Zuckerberg At f8 2010

Much has been written online about Facebook’s new ‘Instant Personalization’ features.

At its annual f8 developer conference, the world’s largest social network recently unveiled a raft of new features that aim to make the web inherently social.

The main headline grabber has been the ‘instant personalisation’ features enabled by the Facebook Open Graph API which allows any website to present information about a user’s friends actions on the site.
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You’re Hired! How to sell better than the BBC’s The Apprentice – What I learnt at a Ruth Badger Master class

Chi-chi Ekweozor Meets Ruth Badger

Chi-chi Ekweozor meets Ruth Badger the most famous star of popular BBC show The Apprentice

I’ve been on the excellent LEAD programme at the University of Salford’s Salford Business School since September last year.

LEAD is a leadership development programme developed and piloted by Lancaster University Management School (LUMS) in conjunction with the North West Regional Development Agency (NWDA).

Since its inception in 2004, over 150 businesses have benefited from the programme which combines personal development of the owner-manager with support and development of the business itself.

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