Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

Research firm eMarketer have included a feature on Real Fresh TV in their ‘Web Television in Europe: An Expanding Scene’ report.

The highly readable report, available as a paid subscription from eMarketer, provides an excellent overview on the web television landscape in the UK and Europe.

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Some pleasant surprises in this next instalment of the study on social media usage by FTSE 100 companies.

BSkyB Group, the media conglomerate, ticks all the boxes providing RSS feeds, comprehensive online video and social sharing facilities for content.

Its recent move to add more social networking functionality by launching a Sky Community feature on its digital media properties moves them several steps ahead of the other companies profiled.

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This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

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Here’s how media giant, BSkyB (BSY.L) stacked up.

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I’ve embarked on a study of social media usage amongst FSTE 100 companies.

For those not particularly up on UK corporate speak, I will define FTSE 100 by providing Wikipedia’s comprehensive description:

The FTSE 100 Index (IPA: /ˈfʊtsiː/, footsie) is a share index of the 100 most highly capitalised companies listed on the London Stock Exchange. The index began on 3 January 1984 with a base level of 1000; the highest value reached to date is 6950.6, on 30 December 1999.

FTSE 100 companies represent about 80% of the market capitalisation of the whole London Stock Exchange. Even though the FTSE All-Share Index is more comprehensive, the FTSE 100 is by far the most widely used UK stock market indicator.

This is an introductory post covering some of the key points I have observed so far. The study aims to be a company-by-company analysis of social media adoption by FTSE 100 companies and I will be assessing usage of Social Media tools like RSS feeds, blogs, podcasts and online video on each company’s website.

The objective is to highlight best practice amongst UK companies that recognise that social media offers the most effective way to publish information instantaneously to a global audience.

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Neilsen Online, the new name for services previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands) has just published a report on online video consumption in the UK.

Here are the significant points (excerpted from the report which you can download here).

My comments in italics.

Almost 21 million Britons visited a TV, video or movie-related website in Sept 07 – a 28% increase in visitors since Sept 06.

The TV/Video/Movie sector online is now visited by 63% of Britons online; up from 55% in Sept 06 – a growth rate of 15%.

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