Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

There has been much discussion on social media marketing return on investment (ROI) of late.

Manchester, ever the hotbed of digital debate hosted a fiery contest on the topic at this month’s The Feed event which inspired this hardnosed assessment by Ian Pettigrew over at Kingfisher Coaching.

Ian’s argument, that ROI calculations should be grounded in the realities of the sum total benefits to an organisation chime with a recent report by the New York Times who have assessed the common myths businesses should consider before diving into social media.

With the average social media campaign costing up to $210,000 for bigger US brands, as reported by a May SocialTimes infographic, this debate is not going to go away.

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Social Media Managers are in increasing demand, as companies begin to realise the power of social media in enterprise.

In the social media world, Influence is everything.

To find out how much social media influence you have, take our survey.

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After a prolonged silence on the blog we’re back!

Over coming weeks, the theme of this blog will be shifting somewhat as I focus on how Real Fresh TV helps companies achieve sustainable Social ROI.

Expect industry insights, case studies from companies we are working with and as we can find them, cold hard facts on how social media delivers sustainable value to businesses large and small.

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I’m thrilled to have been invited to give a Guest Lecture on planning and evaluating a social media strategy to MA Advertising and Marketing students at Leeds University Business School on Monday 28th February.

I will also be delivering a series of Seminars on the pros and cons of social media marketing and its impact on a Brand’s online reputation management after the lecture.

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“Get the regional manager, Facebook sales are going through the roof!”
- Online manager, Luxury Cars Direct UK Ltd

Sounds implausible?

This is a likely scenario by the 2012 January sales, according to social media training and implementation consultancy, Real Fresh TV

The Manchester-based consultancy is launching Influence, the UK’s first Social Media Manager training programme at Peter House, Manchester on 21st February.

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This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.

Here’s how international electricity and gas company National grid (NG.L) stacked up

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Let us know what you’d like to see at the Manchester Social Media Surgery in 2011.

More one-to-one sessions with the speakers? A more formal Q&A arrangement with questions handed out beforehand?

We’d love your thoughts!  Please let us know in the comments.

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