Preliminary Results: Social Media Usage Amongst FTSE 100 Companies – Most Preferred Social Media and Multimedia Platforms

This article is a preliminary report on the social media and multimedia tools most used by FTSE 100 companies.

This article forms part of Real Fresh TV’s ongoing study on social media usage amongst the UK’s largest corporations and covers the companies This article relates to the companies which I have been reviewing.

Social Media Usage in the FTSE 100: a corporate social media study by www.RealFresh.TV

There were a total of 31 companies which have been reviewed and the results for their social media networking and multimedia usage is calculated into graphs in this article.

As the graph above shows, the most popular multimedia platforms preferred by the companies reviewed were, RSS, Video and Social Media platforms.

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Free Social Media Surgery for Manchester Businesses in November

Free Social Media Surgery for Manchester Businesses in NovemberThe Social Media Surgery is a free monthly event that attempts to help Manchester businesses embrace the social media revolution in order to grow their company.

Each event features a panel of experienced digital and social media marketers who discuss social media projects and issues presented by the audience.

The informal networking events offer an opportunity to find out how other companies are benefitting from using free social media tools like Twitter, Facebook and LinkedIn to market and grow their businesses.

Since starting in December 2009, the surgeries have gone from strength to strength.  Here are a couple of videos from previous events:

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Social Media Usage Amongst FTSE 100 Companies: Company Profile – International power

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

We will look at global electricity generators International Power (IPR.L) in this article .

FTSE 100 Company RSS Podcast Blog Online Video Audio Social Networking
International Power Yes Yes No Yes Yes Yes

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Social Media Usage Amongst FTSE 100 Companies – Company Profile – Investec

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

In this article we will be looking at banking and financial group Investec (INVP.L).

FTSE 100 Company RSS Webcast Blog Online Video Audio Facebook, Twitter, etc
Investec No Yes No Yes Yes Yes

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Real Fresh TV’s Monthly Social Media Events Guide – October

June Social Media Events Guide ManchesterBit late this month but here comes a roundup of upcoming social media and digital content events taking place in the region in October.

Want to add your event to the list?

Contact us at least one month before your event and we’ll publicise it! Call it a media partnership in the making…

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Real Fresh TV’s Monthly Social Media Events Guide – September

June Social Media Events Guide ManchesterHope you enjoyed the summer!

Here comes a roundup of upcoming social media and digital content events taking place in the region in September.

Want to add your event to the list?

Contact us at least one month before your event and we’ll publicise it! Call it a media partnership in the making…

(more…)

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Practical Marketing Training: The Learning Social Media By Doing Course

Cool hands on image from handsongourmet on Flickr
Image credit: handsongourmet on Flickr

I’m sharing this after getting asked for practical examples of what companies have achieved after attending our social media marketing training courses.

Here’s what a company we recently trained achieved in half a day at the Learning Social Media By Doing Course, our Level 2 course social media training course.

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Real Fresh TV’s Monthly Social Media Events Guide – August

June Social Media Events Guide ManchesterWow, where did July go?  It flew by so fast we didn’t get round to posting details of any events!

Well, here comes a roundup of upcoming social media and digital content events taking place in the region in August.

Want to add your event to the list?

Contact us at least one month before your event and we’ll publicise it! Call it a media partnership in the making…

(more…)

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Real Fresh TV Helps Contact Theatre to UK Social Media ‘First’

Contacting the World LogoManchester based social media training and implementation consultancy Real Fresh TV has helped Contact Manchester to a UK ‘first’.

Contact Manchester is the first UK theatre to successfully combine activity on Twitter, Flickr, YouTube and their own social network to deliver an international theatre exchange festival.

Real Fresh TV provided website design and development and social media strategy, training and implementation support on Contacting the World, Contact Manchester’s pioneering international theatre exchange project for young people.

After its success as part of Liverpool’s City of Culture in 2008, Contacting the World returned home to Manchester in 2010.  Read our review of the February launch.

The biennial festival brings together young performers in traditional theatre, dance, spoken word and hip hop all aged 16-25.

The participants, representing 15 different theatre companies from 11 countries around the world are twinned together in the spirit of cultural exchange to create brand new performances inspired by each other during the six month project.

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Real Fresh TV’s Monthly Social Media Events Guide – June

June Social Media Events Guide ManchesterHere comes a roundup of upcoming social media and digital content events taking place in the region in June.

Want to add your event to the list?

Contact us at least one month before your event and we’ll publicise it! Call it a media partnership in the making…

(more…)

0 Comments
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