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Social Media Usage in the FTSE 100: Company Profile – ARM

Posted on 16. Aug, 2010 by Ross Enston in Social Media Strategies

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:

“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how the the semiconductor intellectual property (IP) supplier, ARM (ARM.L) stacked up.

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Introducing Ross Enston

Posted on 26. Jul, 2010 by Ross Enston in Social Media Strategies

Hi, I’m Ross Enston.

I have recently finished a research Masters in Computer Science and my interests include, Science, Technologies and new methods of Communication.

I am currently working at Real Fresh TV on an internship, researching the use of Social Media within FTSE 100 companies. Each week I will deliver a review and share my findings and suggestions.

I’m fascinated with how social networking sites have become part of our daily culture and excited with ability to link up and communicate to a vast array of people all over the world, instantly.

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Social Media Usage in the FTSE 100: Company Profile – Aggreko

Posted on 19. Jul, 2010 by Ross Enston in Social Media Strategies

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how Generator Rental Company Aggreko (AGK.L) stacked up.

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Social Media Usage in the FTSE 100: Company Profile – African Barrick Gold

Posted on 12. Jul, 2010 by Ross Enston in Social Media Strategies

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how the Gold producer, African Barrick Gold (ABG.L) stacked up.

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Social Media Usage in the FTSE 100: Company Profile – Burberry

Posted on 05. Jul, 2010 by Ross Enston in Social Media Strategies

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how Fashion House, Burberry (BRBY.L) stacked up.

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Free Social Media Surgery for Businesses in the North West

Posted on 26. Mar, 2010 by Chi-chi Ekweozor in Inspired, Social Media Strategies

Excitement is building ahead of next month’s Social Media Surgery.

The theme of the popular monthly informal networking event that attempts to help Manchester businesses embrace the social media revolution in order to grow their company is ‘Is Twitter any good for marketing’.

Taking place on the second Tuesday of every month at Innospace (Manchester Metropolitan University’s business incubator) on Chorlton Street between 5-7.30pm, Manchester Social Media Surgery events offer real life advice and case studies from an experienced panel of digital and social media marketers who discuss social media projects and issues presented by the audience.

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Social Media Starter Course – Tuesday 27th October, 9:30am – 12:30pm

Posted on 18. Sep, 2009 by Chi-chi Ekweozor in Events, Social Media Strategies

It’s been a little while since the last Social Media Starter Course but I’m pleased to announce there’s one scheduled for Tuesday 27th October 2009.

Real Fresh TV’s innovative Social Media Starter Course was developed over a year ago and launched in October 2008 as the first dedicated Social Media for Beginners training course in the UK.

It has proven incredibly popular, with academics, marketers, PR companies, photographers and even non-profits attending over the course of the year.

Attendees even requested a more hands-on follow up course, the Learning Social Media By Doing Course which has since been developed.

Here’s some of the fantastic feedback the Social Media Starter Course has received:

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From Single Mother To Social Media Celebrity

Posted on 09. Feb, 2009 by Chi-chi Ekweozor in Social Media Strategies

Following on from last week’s post on the University of Salford’s newly approved MA in Social Media which got a response from the BBC’s Business editor, Tim Weber on Twitter, here’s further discussion by way of an example.

Meet Lauren Luke, a single mother who’s recently joined the Guardian as a video blogger on the strength of the popularity of her videos on YouTube.

Thanks to John Welsh for the hat tip on Twitter.

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Is That A Degree Qualified Social Media Consultant?

Posted on 01. Feb, 2009 by Chi-chi Ekweozor in Social Media Strategies, Trends

I don’t know about you but I think Social Media has started off the year with a bang!

From being talked about at the World Economic Forum in Davos to cropping up on Twitter accounts of the great and the good, it looks like participatory media has finally arrived in the UK.

You want more examples?

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2009: The Year Social Media Becomes Big Business in the UK

Posted on 06. Jan, 2009 by Chi-chi Ekweozor in Social Media Strategies

Or so it would seem.

It’s the season for predictions.  From the BBC’s list of hotly tipped bands for 2009 to Wired’s list of tech predictions including a look at the wry miscalculations of yesteryear, this time of year it seems you can’t move for lists of predictions.

I’ll throw one into the mix for good measure.  I think that 2009 will be the year social media makes its way into the enterprise in the UK. 

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