Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

I thoroughly enjoyed presenting at the highly anticipated Marketing Tech conference in London’s Grange City Hotel on Monday.

It was fantastic to see how much interest there is in using social media and other emerging technologies in the ‘New Digital Mix’ by brands and companies in the UK despite recent reports suggesting otherwise.

From rubbing shoulders with the great and the good of advertising (Publicis, WCRS and more) to meeting marketing visionaries at Cadbury’s and 3M, the event was a fabulous barometer of the emerging digital mix in the UK and brilliantly well organised by the smart team at Haymarket to boot.

For those who couldn’t make it, you can see my presentation on SlideShare:

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There has been much online discussion about a recent poll by TNS Media Intelligence/Cymfony which found that just 18 per cent of the UK businesses questioned believed their brands must engage urgently with social media if they were to avoid falling behind the market.

The Financial Times and Marketing Week provide excellent overviews.

As someone analyzing usage of social media amongst FTSE 100 companies in the UK, I have to say the findings come as no surprise.

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Brendan Cooper, the friendly PR social media planner at global PR giant, Porter Novelli picked up on my introductory post about studying social media usage amongst FTSE 100 companies yesterday and opined that:

“It sounds like a serious undertaking”.

True.

My thinking is that as social media is still fairly new in the UK and no one has attempted this before, it won’t be too difficult.

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Mult-platform content is increasingly sought after.

But why?

This is a test blog post. Future blog posts will explore this issue in more detail.

Stay tuned…