Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

Inspired by a recent article by digital analyst and sociologist Brian Solis, I’ve been going through our service offering at Real Fresh TV and realised that I don’t ask our customers, blog readers, Facebook fans and Twitter followers enough!

It boils down to this:

As a business, we exist to demonstrate how social media enables progress on business priorities and objectives.

If I don’t know what your business priorities and objectives are, I can’t help you.

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Social Media Managers are in increasing demand, as companies begin to realise the power of social media in enterprise.

In the social media world, Influence is everything.

To find out how much social media influence you have, take our survey.

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After a prolonged silence on the blog we’re back!

Over coming weeks, the theme of this blog will be shifting somewhat as I focus on how Real Fresh TV helps companies achieve sustainable Social ROI.

Expect industry insights, case studies from companies we are working with and as we can find them, cold hard facts on how social media delivers sustainable value to businesses large and small.

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I’m thrilled to have been invited to give a Guest Lecture on planning and evaluating a social media strategy to MA Advertising and Marketing students at Leeds University Business School on Monday 28th February.

I will also be delivering a series of Seminars on the pros and cons of social media marketing and its impact on a Brand’s online reputation management after the lecture.

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“Get the regional manager, Facebook sales are going through the roof!”
- Online manager, Luxury Cars Direct UK Ltd

Sounds implausible?

This is a likely scenario by the 2012 January sales, according to social media training and implementation consultancy, Real Fresh TV

The Manchester-based consultancy is launching Influence, the UK’s first Social Media Manager training programme at Peter House, Manchester on 21st February.

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This article is a preliminary report on the social media and multimedia tools most used by FTSE 100 companies.

This article forms part of Real Fresh TV’s ongoing study on social media usage amongst the UK’s largest corporations and covers the companies This article relates to the companies which I have been reviewing.

Social Media Usage in the FTSE 100: a corporate social media study by www.RealFresh.TV

There were a total of 31 companies which have been reviewed and the results for their social media networking and multimedia usage is calculated into graphs in this article.

As the graph above shows, the most popular multimedia platforms preferred by the companies reviewed were, RSS, Video and Social Media platforms.

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Hi, Dan Crabtree here.

Just a little info on myself.

I am a recent graduate from the University of Salford where I studied a Professional Sound and Video Technology degree. A lot of my interests lie in the Media, Technology, and Computer industries. I am interested in new media technologies and how broadcasting is adapting to the download generation, and especially how companies are utilising the use of web 2.0 tools to feed the demand from consumers.I currently took up place on an internship for Real Fresh TV, working along side my other colleges to bring you reviews on Social Media Usage Amongst FTSE 100 Companies.

Each week I will be uploading my latest findings to the blog, expressing my views and opinions on how companies are now using social media for marketing strategies, and how improvements could be made, where possible. So please follow the link on my name up above and follow me on Twitter where I will uploading the links to the latest articles, and so anyone with any interest in the articles can put their suggestions across to me, after all I am reviewing companies on how well they handle their social media interaction so the least I can do is ask anyone with any questions or suggestions to drop me a line via Twitter, Facebook or directly through the comments page.

Through this work I hope I will become to have a better understanding of the social media networking and hopefully will be able to present some ideas of my own on the future of online marketing and what it means to have an online presence.

I will be keeping a blog of my own on my own website where I intend to write other articles on the subject in other areas of the media industries. If I haven’t put a link up for that now, be sure one will be coming in the not so distant future.

Anyway I’ll leave that there for today, remember folks follow me on Twitter and I’ll do likewise. I will be most grateful if I could get some feedback on my articles that I have written and published, either from the companies directly or anyone else that is interested, is there something missing? Something I should have written about in a different way? Or anything that could be improved upon, then please let me know. Remember to follow me on Twitter and I will do likewise.

A couple of years ago I started reviewing FTSE 100 companies use of social media.

One of the companies I reviewed was the now beleaguered oil giant BP.

As I said then:

My pre-evaluation expectation of how the company will fare:
I expect BP, who have significant consumer facing operations in the UK, to have a social media-rich web presence.  Let’s see.

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How do you get the word out about that new blog?

How do you reach influential Twitter users who can spread the word about your new product/service?

Which is best for promoting your organisation on Facebook? A Group or a Page?

The Introduction to Social Media for Media Professionals course is the ideal environment to learn how to use free social media tools like Twitter, LinkedIn and Facebook strategically to grow and market your media business or organisation.

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I’m pretty excited about this!  Starting next month, on Wednesday 10th February to be precise, I will be running a new social media training course aimed squarely at the media industry in the North West.

The new Introduction to Social Media for Media Professionals course, designed specifically for digital media professionals considering use of social media within media projects, builds on Real Fresh TV’s success with the UK’s longest running ‘social media for beginners’ course: the Social Media Starter Course.

Along with an assessment of workable strategies for developing multi-platform content, the course concludes with an introduction to the rigours and demands of creating content for multiple platforms.

Read on for details of the course and how to register. (more…)