Real Fresh TV | Social Media Marketing, Social Media Training, Multi-Platform Marketing and Internet TV Specialists

Revisiting BP’s Use of Social Media, 2 Years On

Posted on 28. May, 2010 by Chi-chi Ekweozor in Social Media Strategies

A couple of years ago I started reviewing FTSE 100 companies use of social media.

One of the companies I reviewed was the now beleaguered oil giant BP.

As I said then:

My pre-evaluation expectation of how the company will fare:
I expect BP, who have significant consumer facing operations in the UK, to have a social media-rich web presence.  Let’s see.

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Introduction to Social Media for Media Professionals Overview

Posted on 12. Apr, 2010 by Chi-chi Ekweozor in Social Media Strategies

How do you get the word out about that new blog?

How do you reach influential Twitter users who can spread the word about your new product/service?

Which is best for promoting your organisation on Facebook? A Group or a Page?

The Introduction to Social Media for Media Professionals course is the ideal environment to learn how to use free social media tools like Twitter, LinkedIn and Facebook strategically to grow and market your media business or organisation.

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Introduction to Social Media for Media Professionals

Posted on 22. Jan, 2010 by Chi-chi Ekweozor in Events, Social Media Strategies

I’m pretty excited about this!  Starting next month, on Wednesday 10th February to be precise, I will be running a new social media training course aimed squarely at the media industry in the North West.

The new Introduction to Social Media for Media Professionals course, designed specifically for digital media professionals considering use of social media within media projects, builds on Real Fresh TV’s success with the UK’s longest running ‘social media for beginners’ course: the Social Media Starter Course.

Along with an assessment of workable strategies for developing multi-platform content, the course concludes with an introduction to the rigours and demands of creating content for multiple platforms.

Read on for details of the course and how to register. (more…)

Social Media Usage in the FTSE 100: Company Profile – Amlin

Posted on 25. Jan, 2009 by Chi-chi Ekweozor in Social Media Strategies

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

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Here’s how specialist insurance and reinsurance underwriting group, Amlin (AML.L) fared.

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The first Social Media Single: “Credit Crunch Christmas” by Micky P. Kerr

Posted on 19. Dec, 2008 by Chi-chi Ekweozor in Engagement Marketing, Social Media Strategies

Earlier this week I shared how Peter Hartey, a recent attendee of the Social Media Starter Course was seeing some fantastic online success around a social media project he launched after attending the course in October.

Hot on the heels of Peter’s good news, I’ve been contacted by another Social Media Starter Course attendee with details of a fascinating social media project, this time featuring a Christmas single!

Liam Walsh of Ask Me PR is currently promoting an inventive musician’s Credit Crunch-themed Christmas single using social media.

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Social Media Usage in the FTSE 100: Company Profile – Cairn Energy

Posted on 28. Nov, 2008 by Chi-chi Ekweozor in Social Media Strategies

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

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Here’s how independent petrol company, Cairn Energy (CNE.L) fared.

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Social Media Usage in the FTSE 100: Company Profile – Alliance Trust

Posted on 17. Nov, 2008 by Chi-chi Ekweozor in Social Media Strategies

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

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Here’s how the UK’s largest generalist investment trust, Alliance Trust (ATST.L) fared.

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Real Fresh TV featured in the UK’s Top 100 Marketing Weblogs

Posted on 15. Oct, 2008 by Chi-chi Ekweozor in Announcements

Lovely to see we are getting even more widely read!  We’re straight in at #75 which isn’t bad for a new entry.

Here’s the full list of the The UK’s Top Marketing Weblogs.  It is managed by the splendidly named James Gordon-MacIntosh of Seventy Seven PR.

Excellent stuff.

Photo credit: Northxeast.com

Next Speaking Engagement: How can your business benefit from Social networking? Stockport Art Gallery

Posted on 15. Oct, 2008 by Chi-chi Ekweozor in Events, Social Media Strategies

This is a rather late announcement but I’m delighted to share that I’ll be speaking at the Creative Industries Development Service (CIDS) event at Stockport Art Gallery this evening.

CIDS are a highly respected and important part of the creative industries in the North West and are behind some stellar events.  Tonight’s is no exception.

Here’s a synopsis from the Creative Times website:

“This event will be an exploration of the impacts and importance of online social networking . Of relevance to all creative practitioners, these rapidly expanding platforms create new environments increasingly used by business. Featuring speakers Chi-Chi Ekweozor, founder and director of Real Fresh TV and Digital Media Consultant, Maria Stukoff we anticipate a lively, informative, entertaining and provocative evening.”

If you’re planning on coming down, pray leave a comment?

If not, well, I’ll share what I learned tomorrow!

Photo Credit: Hubpages.com

Social Media Usage in the FTSE 100: Company Profile – Centrica

Posted on 01. Oct, 2008 by Chi-chi Ekweozor in Social Media Strategies

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

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Here’s how energy giant, Centrica (CNA.L) fared.

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