Real Fresh TV Helps Contact Theatre to UK Social Media ‘First’

Posted on 22. Jul, 2010 by Chi-chi Ekweozor in Social Media Strategies

Contacting the World LogoManchester based social media training and implementation consultancy Real Fresh TV has helped Contact Manchester to a UK ‘first’.

Contact Manchester is the first UK theatre to successfully combine activity on Twitter, Flickr, YouTube and their own social network to deliver an international theatre exchange festival.

Real Fresh TV provided website design and development and social media strategy, training and implementation support on Contacting the World, Contact Manchester’s pioneering international theatre exchange project for young people.

After its success as part of Liverpool’s City of Culture in 2008, Contacting the World returned home to Manchester in 2010.  Read our review of the February launch.

The biennial festival brings together young performers in traditional theatre, dance, spoken word and hip hop all aged 16-25.

The participants, representing 15 different theatre companies from 11 countries around the world are twinned together in the spirit of cultural exchange to create brand new performances inspired by each other during the six month project.

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Revisiting BP’s Use of Social Media, 2 Years On

Posted on 28. May, 2010 by Chi-chi Ekweozor in Social Media Strategies

BP Oil Leak Image courtesy of WashingtonTimes.com
A couple of years ago I started reviewing FTSE 100 companies use of social media.

One of the companies I reviewed was the now beleaguered oil giant BP.

As I said then:

My pre-evaluation expectation of how the company will fare:
I expect BP, who have significant consumer facing operations in the UK, to have a social media-rich web presence.  Let’s see.

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3 Key Points for Businesses considering using Facebook’s new Instant Personalisation features

Posted on 28. Apr, 2010 by Chi-chi Ekweozor in Social Media Strategies

Facebook CEO Mark Zuckerberg At f8 2010

Much has been written online about Facebook’s new ‘Instant Personalization’ features.

At its annual f8 developer conference, the world’s largest social network recently unveiled a raft of new features that aim to make the web inherently social.

The main headline grabber has been the ‘instant personalisation’ features enabled by the Facebook Open Graph API which allows any website to present information about a user’s friends actions on the site.
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Introduction to Social Media for Media Professionals Overview

Posted on 12. Apr, 2010 by Chi-chi Ekweozor in Social Media Strategies


How do you get the word out about that new blog?

How do you reach influential Twitter users who can spread the word about your new product/service?

Which is best for promoting your organisation on Facebook? A Group or a Page?

The Introduction to Social Media for Media Professionals course is the ideal environment to learn how to use free social media tools like Twitter, LinkedIn and Facebook strategically to grow and market your media business or organisation.

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Book on the next Social Media Starter Course and get 50% off the Learning Social Media by Doing Course

Posted on 22. Mar, 2010 by Chi-chi Ekweozor in Events, Social Media Strategies

Book on the next Social Media Starter Course and get 50% off the Learning Social Media by Doing Course

Book on the next Social Media Starter Course and get 50% off the Learning Social Media by Doing Course

Image credit: Rob Watling on Flickr

Following on from last week’s successful Introduction to Social Media for Media Professionals course, I’d like to extend an invitation to businesses that need support in using social media to win new customers and achieve business goals.

Read on if you interested in finding out how to use Twitter and Facebook constructively to grow your business network and engage with pre-qualified new clients.

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3 Key Takeaways from the Introduction to Social Media for Media Professionals Training Course

Posted on 19. Mar, 2010 by Chi-chi Ekweozor in Social Media Strategies

Social Media Process v 1.0

Social Media Process v 1.0

Yesterday I had the pleasure of running an Introduction to Social Media for Media Professionals training course at One Central Park, Manchester.

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Social Media meets Youth Theatre at Contact Manchester’s Contacting the World 2010

Posted on 10. Mar, 2010 by Chi-chi Ekweozor in Social Media Strategies

Contact Theatre Manchester's Contacting the World 2010 - A pioneering, international theatre exchange project, supercharged by social media

Just a quick blog post to share a couple of YouTube videos created at Contact Theatre Manchester’s Contacting the World 2010 launch late last month.

I’ve previously written about managing the digital and social media strategy for Contact Theatre on their biennial international theatre exchange festival for young people aged 15-25.

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The Case for Manchester Open Data City and the Joys of Courting Corporate Philanthropy

Posted on 05. Feb, 2010 by Chi-chi Ekweozor in Events, Social Media Strategies

Social Media Cafe Manchester, February 2010, in progress

Here come my notes from Tuesday’s Social Media Cafe Manchester event at the BBC’s offices on Oxford Road.

I’ve been a big fan of Social Media Cafe Manchester since being invited to be on the ‘panel of bloggers’ at the very first event in November 2008.  Whenever I can I try to blog about each ‘#smc_mcr’ I attend, after the event.

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NOISE Lab – Manchester’s Audacious Pop Up Store For Creative City Centre Urbanites

Posted on 01. Feb, 2010 by Chi-chi Ekweozor in Events, Inspired

 T-shirt: Mark Wigan creation on sale at NOISE Lab, Manchester

T-shirt: Mark Wigan creation on sale at NOISE Lab

I really enjoyed last Thursday’s launch of the NOISE Lab, a ‘guerilla arts pop up store’ nestled opposite the Orange Shop and next to Boots the Chemists right on the Great Manchester High Street aka Market Street.

Situated in the former Shelly’s footwear outlet, next to Schuh and in prime shopping centre real estate, this incredibly bold 6 month long ‘experiment’ is born out of the national NOISEFestival.com project, an online community where young creatives in film, music, visual arts and many other creative disciplines develop and showcase their (first, in many cases) online portfolio.

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Introduction to Social Media for Media Professionals

Posted on 22. Jan, 2010 by Chi-chi Ekweozor in Events, Social Media Strategies

New Training Course: Introduction to Social Media for Media Professionals

I’m pretty excited about this!  Starting next month, on Wednesday 10th February to be precise, I will be running a new social media training course aimed squarely at the media industry in the North West.

The new Introduction to Social Media for Media Professionals course, designed specifically for digital media professionals considering use of social media within media projects, builds on Real Fresh TV’s success with the UK’s longest running ‘social media for beginners’ course: the Social Media Starter Course.

Along with an assessment of workable strategies for developing multi-platform content, the course concludes with an introduction to the rigours and demands of creating content for multiple platforms.

Read on for details of the course and how to register. (more…)

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