Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

This article is a preliminary report on the social media and multimedia tools most used by FTSE 100 companies.

This article forms part of Real Fresh TV’s ongoing study on social media usage amongst the UK’s largest corporations and covers the companies This article relates to the companies which I have been reviewing.

Social Media Usage in the FTSE 100: a corporate social media study by www.RealFresh.TV

There were a total of 31 companies which have been reviewed and the results for their social media networking and multimedia usage is calculated into graphs in this article.

As the graph above shows, the most popular multimedia platforms preferred by the companies reviewed were, RSS, Video and Social Media platforms.

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Hi, Dan Crabtree here.

Just a little info on myself.

I am a recent graduate from the University of Salford where I studied a Professional Sound and Video Technology degree. A lot of my interests lie in the Media, Technology, and Computer industries. I am interested in new media technologies and how broadcasting is adapting to the download generation, and especially how companies are utilising the use of web 2.0 tools to feed the demand from consumers.I currently took up place on an internship for Real Fresh TV, working along side my other colleges to bring you reviews on Social Media Usage Amongst FTSE 100 Companies.

Each week I will be uploading my latest findings to the blog, expressing my views and opinions on how companies are now using social media for marketing strategies, and how improvements could be made, where possible. So please follow the link on my name up above and follow me on Twitter where I will uploading the links to the latest articles, and so anyone with any interest in the articles can put their suggestions across to me, after all I am reviewing companies on how well they handle their social media interaction so the least I can do is ask anyone with any questions or suggestions to drop me a line via Twitter, Facebook or directly through the comments page.

Through this work I hope I will become to have a better understanding of the social media networking and hopefully will be able to present some ideas of my own on the future of online marketing and what it means to have an online presence.

I will be keeping a blog of my own on my own website where I intend to write other articles on the subject in other areas of the media industries. If I haven’t put a link up for that now, be sure one will be coming in the not so distant future.

Anyway I’ll leave that there for today, remember folks follow me on Twitter and I’ll do likewise. I will be most grateful if I could get some feedback on my articles that I have written and published, either from the companies directly or anyone else that is interested, is there something missing? Something I should have written about in a different way? Or anything that could be improved upon, then please let me know. Remember to follow me on Twitter and I will do likewise.

Manchester based social media training and implementation consultancy Real Fresh TV has helped Contact Manchester to a UK ‘first’.

Contact Manchester is the first UK theatre to successfully combine activity on Twitter, Flickr, YouTube and their own social network to deliver an international theatre exchange festival.

Real Fresh TV provided website design and development and social media strategy, training and implementation support on Contacting the World, Contact Manchester’s pioneering international theatre exchange project for young people.

After its success as part of Liverpool’s City of Culture in 2008, Contacting the World returned home to Manchester in 2010.  Read our review of the February launch.

The biennial festival brings together young performers in traditional theatre, dance, spoken word and hip hop all aged 16-25.

The participants, representing 15 different theatre companies from 11 countries around the world are twinned together in the spirit of cultural exchange to create brand new performances inspired by each other during the six month project.

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A couple of years ago I started reviewing FTSE 100 companies use of social media.

One of the companies I reviewed was the now beleaguered oil giant BP.

As I said then:

My pre-evaluation expectation of how the company will fare:
I expect BP, who have significant consumer facing operations in the UK, to have a social media-rich web presence.  Let’s see.

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Much has been written online about Facebook’s new ‘Instant Personalization’ features.

At its annual f8 developer conference, the world’s largest social network recently unveiled a raft of new features that aim to make the web inherently social.

The main headline grabber has been the ‘instant personalisation’ features enabled by the Facebook Open Graph API which allows any website to present information about a user’s friends actions on the site.
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How do you get the word out about that new blog?

How do you reach influential Twitter users who can spread the word about your new product/service?

Which is best for promoting your organisation on Facebook? A Group or a Page?

The Introduction to Social Media for Media Professionals course is the ideal environment to learn how to use free social media tools like Twitter, LinkedIn and Facebook strategically to grow and market your media business or organisation.

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