Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

There has been much online discussion about a recent poll by TNS Media Intelligence/Cymfony which found that just 18 per cent of the UK businesses questioned believed their brands must engage urgently with social media if they were to avoid falling behind the market.

The Financial Times and Marketing Week provide excellent overviews.

As someone analyzing usage of social media amongst FTSE 100 companies in the UK, I have to say the findings come as no surprise.

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Last night I had the pleasure of hearing David Greene, Marketing and Circulation Director of leading UK paper, The Independent discuss the newspaper’s digital marketing strategy and its impact on the brand.

The event, organised by Manchester’s Creative Industry Development Service (CIDS), and chaired by Danny Meaney, Managing Director of nmp Ltd, took place in Manchester’s Museum of Science & Industry and also featured a presentation by Sean Singleton, Managing Director of Skive, creative digital agency for The Independent, Gillette, McDonalds, Reebok, BP, Motorola and quite a few others.

David’s talk was highly informative and provided an insight into the effect the digital revolution is having on press and other traditional forms of media in the UK.

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