Fundraising using Social Media: Mashable’s Summer of Social Good Case Study
Posted on 28. Aug, 2009 by Chi-chi Ekweozor in Inspired, Social Media Strategies
Another momentous month has flown by.
Amongst a raft of new project developments for Real Fresh TV (more on this on the soon-to-be unveiled new website!), a number of significant developments have taken place in the burgeoning social media industry relating to charity fundraising I feel I most post about.
Using Twitter to Raise Money for Charity AKA Social Media For Social Good – #smc_mcr
Posted on 08. Apr, 2009 by Chi-chi Ekweozor in Inspired, Social Media Strategies
Last night’s Social Media Cafe Manchester, the 6 month anniversary of the events was a fantastic reminder of just how quickly social media has gripped the imagination of the British public.
Make that how quickly Twitter has gripped the imagination of the British public.
I attended the Twitter Titters session at yesterday’s unconference-style face-to-face social networking event(!). There’s more details on the other session by Futuresonic founder Drew Hemment here.
Hosted by Louise Bolotin and Christina McDermott, two thirds of the team behind the Twitter Titters book put together to raise money for Comic Relief through Twitter, it was a fascinating insight into how to use Twitter to raise money for charity and promote a book on the web. You can follow Louise Bolotin and Christina McDermott on Twitter.
Already, there are some great write ups about the session on the interwebs. Jon Clements of the PR Media blog posts his take here and here’s Democracy PR’s Jennifer O’Grady’s helpful overview.
What follows are my notes from the event:
How We’re Boosting SEO for a FTSE 100 Company
Posted on 23. Mar, 2009 by Chi-chi Ekweozor in Social Media Strategies
Last week I had a very interesting request from a London-based Search Engine Optimisation (SEO) company.
The company, a well-respected search engine marketing agency called Greenlight requested that I placed a link to two Alliance & Leicester financial products on the bottom of the entry for Alliance & Leicester in this site’s study of social media usage amongst FTSE 100 companies.
The Greenlight representative was also kind enough to offer to compensate me for my trouble.
The Importance of Online Marketing
Posted on 13. Mar, 2009 by Chi-chi Ekweozor in Events, Social Media Strategies
I had the pleasure of presenting a social media workshop titled ‘The Importance of Online Marketing’ to a group of creatives at Bradford Gallery at the Yorkshire Craft Centre yesterday evening.
Organised by Fabric, the arts development organisation for Bradford as an event for the Creative Bradford programme, it was pretty well attended with at least 30 arts practitioners from artists and animators to photographers attending the 3 hour event. There was even an eco friendly web hosting company!
My slides are now up on Slideshare and are embedded after the jump.
Mobile Twitter Guide – How To Use Twitter From Your Mobile Phone
Posted on 02. Mar, 2009 by Chi-chi Ekweozor in Inspired, Social Media Strategies
What can I say, I leave the country for a couple of weeks to attend my gran’s funeral in Nigeria and I return to find the UK taken over by tweetfiends Twitterholics!
Only kidding of course.
On a more serious note, Twitter is weaving its way into the US Congress, much like it is making its mark on UK parliament.
Lots to say and report on as far as Real Fresh social media projects is concerned but in the mean time, here’s a post I sent to Chinwag’s incredibly active WebTV list on how to set up your mobile phone to use Twitter a while back.
It appears quite a few (non-techie) people are flummoxed about how to set up mobile phones to enable Twittering on the go.
All this talk of helping online journalism students learn Twitter using the (nifty) #twask hashtag inspired me to dig this out from my inbox and post it on the web.
Hope it helps someone. If you found it useful please tell me why in the comments!
Is That A Degree Qualified Social Media Consultant?
Posted on 01. Feb, 2009 by Chi-chi Ekweozor in Social Media Strategies, Trends
I don’t know about you but I think Social Media has started off the year with a bang!
From being talked about at the World Economic Forum in Davos to cropping up on Twitter accounts of the great and the good, it looks like participatory media has finally arrived in the UK.
You want more examples?
Presenting A Beginner’s Guide to Social Media at #smc_mcr
Posted on 15. Jan, 2009 by Chi-chi Ekweozor in Events
There has already been much discussion on the web about the incredible meeting of minds that was the first Social Media Cafe of the year last night at The Northern. You can read Manchester Evening News blogger Sarah Hartley’s 5 takeaways at the Mancunian Way blog which includes links to videos.
The first in the unconference format, myself and all the other speakers were bowled over by the enthusiasm of all who attended.
I presented a well attended Beginner’s Guide to Social Media session, slides after the jump:
Real Fresh TV wins Manchester Evening News Blog of the Week award
Posted on 07. Nov, 2008 by Chi-chi Ekweozor in Announcements, Inspired
Wow, I’m completely blown away by this.
Paul Robinson, seasoned tech blogger and contributor to the Manchester Evening News, the widely read regional newspaper that shares a venerable heritage with the Manchester-born Guardian newspaper has awarded this site ‘Blog of the Week’ on the site’s The Mancunian Way blog!
Currently Experiencing Some Email Problems
Posted on 14. Oct, 2008 by Chi-chi Ekweozor in Announcements
I’m currently experiencing some problems receiving emails sent to @realfresh.tv accounts.
It is being looked into and should be resolved within the next 24 hours.
If you need to get a hold of me urgently, drop me a line at:
chichi at thisischichi dot com
Or shoot me a tweet or direct message via Twitter. You can always ring too! Apologies for any inconvenience caused.
Social Media Usage in the FTSE 100: Company Profile – Centrica
Posted on 01. Oct, 2008 by Chi-chi Ekweozor in Social Media Strategies
This article forms part of a study on social media usage amongst FTSE 100 companies.
Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.
*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.
According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”
………………
Here’s how energy giant, Centrica (CNA.L) fared.
| FTSE 100 Company | RSS | Podcast | Blog | Online Video | Audio | Facebook, Flickr, etc |
|---|---|---|---|---|---|---|
| Centrica | Yes | No | No | Yes | No | No |
………………
