Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how the world’s leading producer of platinum and other precious metals, Anglo American (ABF.L) measured up.

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Brendan Cooper, the friendly PR social media planner at global PR giant, Porter Novelli picked up on my introductory post about studying social media usage amongst FTSE 100 companies yesterday and opined that:

“It sounds like a serious undertaking”.

True.

My thinking is that as social media is still fairly new in the UK and no one has attempted this before, it won’t be too difficult.

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Photo Credit: Reactee.com

So on Day 2 of our iPhone Giveaway, I’ve been exploring inner workings of the micropublishing/microblogging phenomenon that is Twitter. I’ve tried out TwitBin, the Twitter Firefox client and it’s fab. So is TweetScan, quite possibly the best Twitter Search Engine there is…

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