Social Media Usage Amongst FTSE 100 Companies – Company Profile – Imperial Tobacco

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.”

Here’s how international tobacco producers Imperial Tobacco (IMT.L) fared.

FTSE 100 Company RSS Webcast Blog Online Video Audio Facebook, Twitter, etc
Imperial Tobacco Yes No No Yes Yes Yes

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The first Social Media Single: “Credit Crunch Christmas” by Micky P. Kerr

Social Media Christmas Number One

Earlier this week I shared how Peter Hartey, a recent attendee of the Social Media Starter Course was seeing some fantastic online success around a social media project he launched after attending the course in October.

Hot on the heels of Peter’s good news, I’ve been contacted by another Social Media Starter Course attendee with details of a fascinating social media project, this time featuring a Christmas single!

Liam Walsh of Ask Me PR is currently promoting an inventive musician’s Credit Crunch-themed Christmas single using social media.

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If You So Much As Twitter This

Twitter is AddictiveI’ve been reflecting on the phenomenal interest in Twitter of late.  From Dell’s 40+ Twitter team to a Social Brand Index that lists the brands on the microblogging service du jour, it seems like there’s no escaping the Twitter addiction.  And this despite a recent decision to axe outgoing SMS updates to Twitter users in the UK.

It’s incredible how much groundswell is gathering around a service that is barely two years old.

Twitter’s main devotees in the UK are early adopters and PR types.  Very smart PR types I must add.

If any of those are reading this, cast your eye over this brilliant article on the 13 Skills of the Public Relations Pro of the Future by John Bell of OgilvyPR.  Thanks for the credit, John!

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