Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

So I’m putting together that long promised post updating my study on social media usage amongst FTSE 100 companies.

This post will see me cover 5 more companies, moving the total covered in our table so far from 15 to 20 companies.  This time I will be reviewing BHP Billiton, BP, B Sky B Group, BT Group and Cadbury.

The reason it takes so long is that it is actually 6 blog posts in one.

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The eagle-eyed amongst you may recall that a few weeks ago we announced the winner of the 5 Day PUMA Manchester Giveaway, Nathan Keller.

Nathan was kind enough to write a review of PUMA’s exclusive gig in Manchester headlined by chart riding grimesters Hadouken!  He delivered it a day after the gig as requested.  Unfortunately, there was a bit of a delay in hearing back from PUMA about his prize and for that reason his review hasn’t been published until now.

PUMA came through and sent him his USAN trainers so here’s his review.   You can see some pictures he took on our Flickr page.

So here’s my rather belated post looking at a couple of interesting breakout sessions at Manchester’s recently concluded  b.TWEEN08 conference.

For the uninitiated, this post is part of a series covering the b.TWEEN08 conference that took place at Manchester’s Museum of Science and Industry from 18-20 June. Click on the “b.TWEEN08” tag to see all articles in the series.

I’m discussing the conference organizers decision to scrap the traditional ‘roving microphone amongst the audience’ question and answer session after each presentation in favour of distributed ‘break out’ discussions in specially allocated areas within the main conference hall.

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What a brilliant event! The highly anticipated b.TWEEN08 conference has come and gone and Manchester is richer for it.

Here’s what happened on Day 1. There is also a pretty good write up at the Manchester Evening News‘ The Mancunian Way blog.

Here is the first part of my conference highlights for Day 2. As before, I’ve tried to post my account of each speaker’s session in their own words using favourite quotes and notable points.

I’ve decided to type more of my notes than I did yesterday so this is a rather long post. You have been warned.

For this reason Day 2′s highlights will come in two parts. I will finish the riveting Aggregators & Integrators session and also report on the very interesting Channel 4 Cross Platform Innovation session in a follow up post. Update: Here’s the follow up.

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I didn’t get a chance to blog this yesterday, got in late after attending and presenting at the extremely interesting QuickFire event at Manchester’s Circle Club.

QuickFire is the b.TWEEN conference‘s take on Pecha Kucha presentations and you can find out more info about them here. You can also watch the videos from all the events at b.TWEEN on their YouTube page. The webcast is here.

I’ll put my slides up on Slideshare over the weekend. Follow today’s (and yesterday’s) events on Twitter by tracking the #btween and #btween08 Twitter hash tags using summize.com. You can also check out a pretty impressive preview here at Conference 2.0.

Now onto the Day 1 highlights…    (You can also check out Day 2′s highlights)

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This post is part of a series of articles exploring how to use social media to solve real life marketing problems facing marketers in the UK.

Each article is a response to a real-life question posed by a delegate at my masterclass at March’s Marketing Tech: Tailor Made conference in London. You can read every article in the series by clicking on the ‘Practical social media advice‘ tag.

The Real-Life Marketing Problem

“We distribute tickets for European Rail Tavel. It is difficult to depict customer experience as our products do not belong to us (the trains) and the experiences are so inconsistent.

We also have very restricted budgets so cannot afford digital media.

How to use Facebook or YouTube to get results?”

The Social Media Solution

It turns out that Virgin Trains provide a model answer! The UK train operating company has recently started producing a video podcast series titled ‘Our Man’s Video City Guides’.

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We have a winner!

Congratulations to Nathan Keller whose entry got the most votes in the 5 day ‘comment contest’ that was the 5 Day PUMA Manchester Giveaway.

Nathan wins 5 pairs of tickets to an exclusive Hadouken! gig at Manchester’s Moho Live on June 17th and a pair of USAN trainers from PUMA’s Runway Collection.

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As part of PUMA’s hunt for Manchester’s most promising music talent, we’re giving away a pair of coveted USAN trainers from PUMA’s Runway Collection.

We’ve also got up for grabs 5 pairs of money-can’t-buy tickets to an exclusive gig featuring hotly tipped grime-disco masters Hadouken! at Manchester’s Moho Live on 17th June.

Also performing will be local bands hand picked by PUMA; if you’re in a Manchester band check out www.pumamanchester.com for details on how to bag a support slot at the gig. Your track may even be used in a PUMA marketing campaign!

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As announced a few days ago, we have teamed up with PUMA on their search for Manchester’s most promising musical talent.

The social networking drive is in full force on both Real Fresh TV and PUMA Manchester’s MySpace pages with scores of Manchester bands taking note and signing up.

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Real Fresh TV is excited to announce it has partnered with leading sportswear fashion brand PUMA to find Manchester’s most promising band.

Barely weeks after opening the third ‘new concept’ PUMA store in the UK in Manchester’s Arndale shopping centre, PUMA is sponsoring a band search competition to find Manchester’s most promising musical talent.

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