Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

This article forms part of a study on social media usage amongst FTSE 100 companies.

Each company in the FTSE 100 index was reviewed on its usage of such social media tools as RSS feeds*, blogs, online video, podcasts and social media platforms like Flickr and Facebook on its main website and on occasion, on websites of well-known subsidiary companies.

*RSS feeds are a simple way of delivering fresh versions of a website’s content to online readers automatically.

According to the Guardian.co.uk Business Glossary:
“The FTSE 100 index comprises the 100 most highly capitalised blue chip companies on the London Stock Exchange, representing approximately 81% of the UK market.

Here’s how international electricity and gas company National grid (NG.L) stacked up

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This article is a preliminary report on the social media and multimedia tools most used by FTSE 100 companies.

This article forms part of Real Fresh TV’s ongoing study on social media usage amongst the UK’s largest corporations and covers the companies This article relates to the companies which I have been reviewing.

Social Media Usage in the FTSE 100: a corporate social media study by www.RealFresh.TV

There were a total of 31 companies which have been reviewed and the results for their social media networking and multimedia usage is calculated into graphs in this article.

As the graph above shows, the most popular multimedia platforms preferred by the companies reviewed were, RSS, Video and Social Media platforms.

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Hi, Dan Crabtree here.

Just a little info on myself.

I am a recent graduate from the University of Salford where I studied a Professional Sound and Video Technology degree. A lot of my interests lie in the Media, Technology, and Computer industries. I am interested in new media technologies and how broadcasting is adapting to the download generation, and especially how companies are utilising the use of web 2.0 tools to feed the demand from consumers.I currently took up place on an internship for Real Fresh TV, working along side my other colleges to bring you reviews on Social Media Usage Amongst FTSE 100 Companies.

Each week I will be uploading my latest findings to the blog, expressing my views and opinions on how companies are now using social media for marketing strategies, and how improvements could be made, where possible. So please follow the link on my name up above and follow me on Twitter where I will uploading the links to the latest articles, and so anyone with any interest in the articles can put their suggestions across to me, after all I am reviewing companies on how well they handle their social media interaction so the least I can do is ask anyone with any questions or suggestions to drop me a line via Twitter, Facebook or directly through the comments page.

Through this work I hope I will become to have a better understanding of the social media networking and hopefully will be able to present some ideas of my own on the future of online marketing and what it means to have an online presence.

I will be keeping a blog of my own on my own website where I intend to write other articles on the subject in other areas of the media industries. If I haven’t put a link up for that now, be sure one will be coming in the not so distant future.

Anyway I’ll leave that there for today, remember folks follow me on Twitter and I’ll do likewise. I will be most grateful if I could get some feedback on my articles that I have written and published, either from the companies directly or anyone else that is interested, is there something missing? Something I should have written about in a different way? Or anything that could be improved upon, then please let me know. Remember to follow me on Twitter and I will do likewise.