Real Fresh TV | Specialists in Social Commerce and Social Media Marketing

Neilsen Online, the new name for services previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands) has just published a report on online video consumption in the UK.

Here are the significant points (excerpted from the report which you can download here).

My comments in italics.

Almost 21 million Britons visited a TV, video or movie-related website in Sept 07 – a 28% increase in visitors since Sept 06.

The TV/Video/Movie sector online is now visited by 63% of Britons online; up from 55% in Sept 06 – a growth rate of 15%.

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Google’s launch of YouTube InVideo Ads in August is being heralded as the legitimisation of online video advertising.

At the very least, it is a first step towards monetising the vast online video distribution platform that is YouTube.

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I started Real Fresh TV in October 2005 after hearing that one of the first companies to make a video podcast available on iTunes received a million downloads in 24 hours.

To me it signalled the start of consumer awareness of today’s ‘on-demand culture’, of content delivered to anyone who wanted it anywhere on-demand, of entertainment delivered on my terms rather than on a broadcaster’s schedule.

From then onwards working in and excelling in this space became an obsession.

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Mult-platform content is increasingly sought after.

But why?

This is a test blog post. Future blog posts will explore this issue in more detail.

Stay tuned…